"Way to the Stars 2025"
Tournament Branding in Tashkent
A bespoke visual identity for the Way to the Stars 2025 international rhythmic gymnastics tournament in Tashkent, Uzbekistan.
For the Way to the Stars 2025 international rhythmic gymnastics tournament in Tashkent, Strekosa Design created a bespoke visual identity inspired by tournament organizer Sabina Tashkenbaeva. Her image became the central character of the project’s key artwork, giving the event a personal and recognizable visual signature.
Competition Hall Design in Tashkent
The competition venue was transformed into a unified branded environment built around the tournament’s celestial theme. The central backdrop, awards podium and decorative elements combined deep blue and violet tones, luminous stars and silver accents. The design was developed for ceremonies, photography, video coverage and the overall spectator experience.
Supporting Medal Concept
A supporting medal concept was also developed in the same visual language, extending the Way to the Stars identity into the tournament’s award materials.
Digital Tournament Invitation
A five-page digital invitation was designed for teams, coaches and participants. It presented the event dates, Tashkent venue, registration requirements, participation fees, competition categories and the FIG 2025–2028 program in a clear and visually consistent format.
Bespoke visual design for the Way to the Stars 2025 international rhythmic gymnastics tournament in Tashkent, Uzbekistan. The concept was inspired by Sabina Tashkenbaeva, the tournament organizer and the heroine featured in the central illustration. The project included competition hall decoration, an awards backdrop, a multi-page invitation, and a supporting medal concept.
Project facts
Event: Way to the Stars 2025
Event type: International rhythmic gymnastics tournament
Location: Tashkent, Uzbekistan
Organizer: Sabina Tashkenbaeva
Design scope: Competition hall branding, central backdrop, awards area and digital invitation
Additional concept: Tournament medal
Design studio: Strekosa Design
Project facts
Event: Way to the Stars 2025
Event type: International rhythmic gymnastics tournament
Location: Tashkent, Uzbekistan
Organizer: Sabina Tashkenbaeva
Design scope: Competition hall branding, central backdrop, awards area and digital invitation
Additional concept: Tournament medal
Design studio: Strekosa Design
CONTACTS
Looking to brand your tournament with exclusive visuals? Let’s create it together.
+7 953 888 5008
+7 953 888 5008
info@strekosa.bz