About Strekosa Design

Strekosa Design. Before the music begins, the story is already visible.

Original illustration and complete visual systems for rhythmic gymnastics — shaped from the first idea to the final arena.

where sport meets art
Rhythmic gymnastics competition venue designed by Strekosa Design
Kseniia Lasskaia, founder and lead designer of Strekosa Design
Artist-led studio · since 2014

Our point of view

Rhythmic gymnastics is not simply a sport.
Its visual language deserves the same precision as its movement.

We do not decorate competitions. We create the space in which they happen.

A visual identity should be felt before the first routine begins — in the invitation, the arena, the screens, the awards and every detail athletes take home.

Winter Queen Cup rhythmic gymnastics venue design by Strekosa Design
Creative process in the Strekosa Design studio
Kseniia Lasskaia

The beginning

A studio born inside the sport.

Strekosa did not begin as an outside design agency. It grew from years spent watching, writing about and drawing rhythmic gymnastics.

I’m Kseniia Lasskaia, founder and lead designer of Strekosa Design. I created the first Strekosa illustrations in 2012 while attending competitions and covering rhythmic gymnastics as an independent journalist.

In 2014, that personal project became an independent studio — bringing illustration, identity and event design into one visual language.

Today, Strekosa works with organizers, clubs and sports brands, combining artistic imagination with the precision required for real events.

2014Independent studio since
20+Countries worldwide
50+Cities worldwide

The story

From the first drawings to international arenas.

A personal fascination with the artistry of gymnastics gradually became a studio capable of carrying one visual idea through an entire event.

First lines

The first original illustrations are created for rhythmic gymnastics communities.

A name becomes a studio

The name Strekosa means “dragonfly” — a symbol of lightness, movement and transformation. That idea still shapes the studio.

Beyond the page

The work expands into tournament identities and competition environments.

Complete visual systems

Every visual system should feel precise, expressive and alive.

History in her own words

Interviews with the founder and lead designer.

Two conversations about illustration, rhythmic gymnastics and the beginning of Strekosa Design.

What we create

One idea. Every touchpoint.

An event is remembered as a whole. That is why we do not design isolated files: every format belongs to the same visual system.

Our approach

What shapes the work.

Artistic sensitivity is only part of the process. The result must also work across real spaces, formats and deadlines.

01

Inside the sport

Years inside rhythmic gymnastics mean that apparatus, body lines, ceremony and competition logic are understood before design begins.

02

One system, many formats

Every touchpoint stays coherent — from a social media post to a twelve-metre arena backdrop.

03

Beauty that works

Every idea is prepared for real printers, screens, deadlines and the people who have to use it.

Selected partners

Created with the people who make gymnastics happen.

For tournament organizers, clubs, federations, sports brands and publishers across more than twenty countries.

Organizers Gymnastics clubs Federations Sports brands Publishers
Little Stars — Big Dreams Federation of Rhythmic Gymnastics of Lyubertsy АСКМО IVA Rhythmic Gymnastics Center Komkov Pro Dance Shop Verba Sport Merino Sport Созвездие спорта Династия Спортивная школа Жуковский Variant Alma Sport Aliança Ginmástica Rítmica Platja d’Aro Путь мечты ФСО Профсоюзы

Your next event

Let’s give it a world of its own.

Come with a complete brief, a single idea or only a name. We can help shape the visual direction and carry it through every format.